WOW! The whole team sat in today and we are feeling fortunate for the experience. We are more motivated and re-energized. Your session was back to basics, non-emotional, and incredibly refreshing.

5280 Magazine

Apr 2009

I have worked in sales for 20 years and have been creator of content and trainer for sales teams up to 1,400 people, thus I believe I am a very educated buyer. Recently I have had Peter Svenneby train my entire Field Operations Staff and found the investment to be very wise. The ROI was immediate as my technical team started talking about how they could assist our Sales team in getting more business and creating more value for the clients. Peter was well prepared, professional and his material, delivery and conduct was extremely good.

Donald Henrich, VP and Co-Founder
Vico Software
Apr 2009

Vico Software engaged Svenneby Corporation to help our technical team learn the do’s and don’ts of account management. Since our technical guys spend most of their time on the customer’s site, they are both the daily face of Vico to our customers and the people most able to identify new opportunities to solve client problems. Equipping this team with a higher situational awareness, better communication skills, and good needs analysis skills was our goal, and Svenneby achieved this for us. Our personal communication with clients is sharper, and our repeat business from existing accounts is up.

Mark Sawyer, President and CEO
Vico Software
Apr 2009

I’ve never taken a class or anything like this before, in fact sales and this job are new to me, however I felt I really learned a number of valuable things that hopefully will help me not only as I grow in sales knowledge, but just in relationships with people in general. I have to admit as I already told Peter, it was quite uncomfortable for me to be involved in the back and forth practice sessions, it was probably where I learned the most, and I’m thankful I didn’t allow my uncertainty keep me from being involved, it is the best way to learn–hands on so to speak. I truly am looking forward to the next one, and for me the one in August about cold calling in particular will no doubt be extremely helpful.

Joanne Roney, Inside Sales
Roney Software
Apr 2009

The RELATE selling process has had a tremendous impact on our business. Peter Svenneby is an outstanding teacher and consultant who tailored the RELATE training to match our specific needs. We now have a common vocabulary for talking about our opportunities that enables us to make useful distinctions. Our Account Managers are more confident that they are leading a process with prospects that will deliver results. We have been able to hire sales people and a sales manager using RELATE as a framework for assessing their skills and experience. Overall, we expect RELATE to drive relationships and revenue for us in the coming years.

Pete Dignan, CEO
Prototest
Apr 2009

As a new, small business franchisee, I knew my sales techniques needed a major overhaul, yet I could not afford to commit to the wrong trainer. After vetting several alternative Sales Classes, Peter’s technique and sincerity hit home. I attended over 18 months of classes and experienced real world results in the first 3-4 months. My ROI grew exponentially and I continue to use Peter’s teaching in the “hard core” world of Luxury Automobile Selling.
Without reservation, I recommend Peter’s Sales Performance Accelerator Program and his RELATE techniques.

Dave Nichols, Sales
Kuni Lexus
Apr 2009

Peter has the unique ability to align the sales and sales engineer components of the sales process. He teaches practical and repetitive activities which result in shorter sales cycles and a better understanding of our prospects’ needs.

Nancy Sauer, President and CEO
D2Xchange
Apr 2009

I have had the opportunity to use Peter’s RELATE sales techniques both as an individual sales contributor and as a vice president of sales, managing and motivating a team. The techniques are simple and non-manipulative, but most importantly they really work! Because of his background as an engineer, Peter is very effective at helping technical people get past the “stigma” of being a salesperson. Peter’s workshops are fun, energetic, and effective. Peter’s support does not end with the last training session. He is genuinely interested in the long term success of his client companies and each student.

Bob Clark

Apr 2009

Wonderful session of Sales Wisdom 101, it opened a new set of eyes for me and changed the perspective about salesmanship. I am sure I will put the tactics into practice and will definitely provide feedback. I have signed up for the 102 class and I’m looking forward to it. Your session was very casual yet very effective in communicating and providing exceptional value. Thank you.

Sam Gosukonda, Principal, Product Specialist
CSC
Apr 2009

I really appreciate the follow-up. It’s amazing to me how easy these concepts seem – until you’re out in the field attempting to execute them. The follow-up, reminders and reinforcement will be very helpful towards generating new value/business.

Kathy Bieler, Account Manager
CSC
Sep 2008