“

I found the Sales Wisdom 101 class to be a great eye opening experience on what would at first glance seem like “obvious” concepts. The class offers a unique way of thinking about customer interactions and really any interaction you have in life. Sometimes a concept doesn’t have to be revolutionary to have a profound impact and positive impact on the way you approach interactions with people in the future. I have been to many similar classes and they all seem to lose me at some point. I was engaged for the entire 3 hour workshop and had some real takeaways at the end that are simple to apply to my life and improve my interactions with others. Thanks again!

Ray Cole, System Engineer
Cisco
Sep 2010

“

As a field consultant, my client facing is generally not around the sales effort. The Sales Wisdom 101 course provided me with a new way to think about how to carry on a conversation with the client. I’ve had no formal sales training and the course was a very good use of my time. Peter does an excellent job of explaining sales concepts and approaches. I would recommend the class to any field consultant involved in the sales process.

David Ply, Partner/Architect
CSC
Jun 2010

“

Overall it was a great course and continued to build off the first two courses. I really enjoy Peter’s leadership and sales knowledge. Looking forward to 104 and using more of his techniques.
I think we got off track a little and had to rush through the last part of the course.

Michael Lauro, Principal
CSC
Feb 2010

“

Peter has the unique ability to align the sales and sales engineer components of the sales process. He teaches practical and repetitive activities which result in shorter sales cycles and a better understanding of our prospects’ needs.

Nancy Sauer, President and CEO
D2Xchange
Apr 2009

“

I have worked in sales for 20 years and have been creator of content and trainer for sales teams up to 1,400 people, thus I believe I am a very educated buyer. Recently I have had Peter Svenneby train my entire Field Operations Staff and found the investment to be very wise. The ROI was immediate as my technical team started talking about how they could assist our Sales team in getting more business and creating more value for the clients. Peter was well prepared, professional and his material, delivery and conduct was extremely good.

Donald Henrich, VP and Co-Founder
Vico Software
Apr 2009

“

Vico Software engaged Svenneby Corporation to help our technical team learn the do’s and don’ts of account management. Since our technical guys spend most of their time on the customer’s site, they are both the daily face of Vico to our customers and the people most able to identify new opportunities to solve client problems. Equipping this team with a higher situational awareness, better communication skills, and good needs analysis skills was our goal, and Svenneby achieved this for us. Our personal communication with clients is sharper, and our repeat business from existing accounts is up.

Mark Sawyer, President and CEO
Vico Software
Apr 2009

“

The RELATE selling process has had a tremendous impact on our business. Peter Svenneby is an outstanding teacher and consultant who tailored the RELATE training to match our specific needs. We now have a common vocabulary for talking about our opportunities that enables us to make useful distinctions. Our Account Managers are more confident that they are leading a process with prospects that will deliver results. We have been able to hire sales people and a sales manager using RELATE as a framework for assessing their skills and experience. Overall, we expect RELATE to drive relationships and revenue for us in the coming years.

Pete Dignan, CEO
Prototest
Apr 2009