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I’ve never taken a class or anything like this before, in fact sales and this job are new to me, however I felt I really learned a number of valuable things that hopefully will help me not only as I grow in sales knowledge, but just in relationships with people in general. I have to admit as I already told Peter, it was quite uncomfortable for me to be involved in the back and forth practice sessions, it was probably where I learned the most, and I’m thankful I didn’t allow my uncertainty keep me from being involved, it is the best way to learn–hands on so to speak. I truly am looking forward to the next one, and for me the one in August about cold calling in particular will no doubt be extremely helpful.

Joanne Roney, Inside Sales
Roney Software
Apr 2009

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The RELATE selling process has had a tremendous impact on our business. Peter Svenneby is an outstanding teacher and consultant who tailored the RELATE training to match our specific needs. We now have a common vocabulary for talking about our opportunities that enables us to make useful distinctions. Our Account Managers are more confident that they are leading a process with prospects that will deliver results. We have been able to hire sales people and a sales manager using RELATE as a framework for assessing their skills and experience. Overall, we expect RELATE to drive relationships and revenue for us in the coming years.

Pete Dignan, CEO
Prototest
Apr 2009

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I really appreciated your session on creating a “No Excuses” Company culture. What I took away from today’s session will be really helpful in dealing with our current sales situation. Thanks again for the session.

Susan Evans, President
MCAD Technologies
Apr 2009

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As a new, small business franchisee, I knew my sales techniques needed a major overhaul, yet I could not afford to commit to the wrong trainer. After vetting several alternative Sales Classes, Peter’s technique and sincerity hit home. I attended over 18 months of classes and experienced real world results in the first 3-4 months. My ROI grew exponentially and I continue to use Peter’s teaching in the “hard core” world of Luxury Automobile Selling.
Without reservation, I recommend Peter’s Sales Performance Accelerator Program and his RELATE techniques.

Dave Nichols, Sales
Kuni Lexus
Apr 2009

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Peter has the unique ability to align the sales and sales engineer components of the sales process. He teaches practical and repetitive activities which result in shorter sales cycles and a better understanding of our prospects’ needs.

Nancy Sauer, President and CEO
D2Xchange
Apr 2009

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Peter Svenneby recently designed and delivered a virtual module for our European Account Executive Leadership College. Peter did a fantastic job providing C Level Executive sales techniques training. It was well received and evaluated as extremely valuable to the cohorts. They especially enjoyed Peter’s facilitation style that lent the virtual experience to discussion and role play scenarios. Peter’s intent from the onset was to produce results through his training experiences which was evident in his preparation and delivery. The cohorts valued the personal opportunity to practice behaviors and skills that they would not typically get to do.
What is even more impressive is his use of reinforcement exercises following the training to encourage application of the skills learned. He definitely dealt well in engaging an international audience of various cultures and languages. Peter is a delight to work with and we will continue to use him as we can for other initiatives.

Bente Holm Skov
CSC Denmark
Apr 2009

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I have taken Sales Wisdom 101, 102 and 103 from Peter and the techniques I have learned have significantly impacted how I relate to others in the transactional sense, particularly with my clients. Selling communication is a new field of interest for me and one in which I am not naturally skilled. Peter’s teaching has given me new ways to get my ideas across and more of them accepted by clients and senior colleagues.

Rich Polen, Product Manager
CSC
Apr 2009

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I have had the opportunity to use Peter’s RELATE sales techniques both as an individual sales contributor and as a vice president of sales, managing and motivating a team. The techniques are simple and non-manipulative, but most importantly they really work! Because of his background as an engineer, Peter is very effective at helping technical people get past the “stigma” of being a salesperson. Peter’s workshops are fun, energetic, and effective. Peter’s support does not end with the last training session. He is genuinely interested in the long term success of his client companies and each student.

Bob Clark

Apr 2009

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Peter- This was a great, quick & meaningful lift to the team in my office. Two of the three of us had been through a course last year w/ you in Estes park w/Motorola.

Tim Martin
Extendata
Apr 2009

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Wonderful session of Sales Wisdom 101, it opened a new set of eyes for me and changed the perspective about salesmanship. I am sure I will put the tactics into practice and will definitely provide feedback. I have signed up for the 102 class and I’m looking forward to it. Your session was very casual yet very effective in communicating and providing exceptional value. Thank you.

Sam Gosukonda, Principal, Product Specialist
CSC
Apr 2009